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Illuminated River
The multimedia design firm Visual Endeavors— Aron Altmark and Rachel Stoll—has produced visually-stunning light art installations around the world.
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Cosmic Hosts: Choose Santa Cruz Fall PopUp Market
We're happy to announce that once again we've partnered with Cosmic for the fourth annual Choose Santa Cruz Popup Market.
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(AWE)some Women Gather Downtown
We interviewed four of AWE’s leaders, Anandi, Casey, Kendra, and Patrice to discuss early successes and goals going forward for this new organization downtown.
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A Walk On The Beach Can Turn Into A Full Time Job
Suzie Thomas began making sea glass jewelry as a hobby when she moved to Santa Cruz and over time she was able to build a self-sustaining home-based business.
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Bay Fed and a Big Check Help Us Celebrate Small Business Week!
April 29th to May 5th is National Small Business Week. A week dedicated to celebrating small businesses and highlighting the many positive impacts they have on our community.
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Pacific Trading Co. Looks Closer
We sat down with downtown business, Pacific Trading Co., to talk about their long history in Santa Cruz, their approach to the changing face of retail, and their Look Closer campaign focused on highlighting brands that have positive social and environment
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Creating a Digital Playground for Customer Engagement
LitmusBox is a Digital Engagement Agency dedicated to helping companies solve user engagement problems.
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All Earth. Allterra
Allterra Solar has been around since 2004 (nearly 15 years!). We sat down with founder and CEO, James Allen, to learn more about Allterra's community minded approach to solar.
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Looking back at 2017's greatest hits
In 2017 we have been working hard on our economic development work plan, providing one-on-one business support, installing new murals citywide, and even helping to create new units of affordable housing.
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The Man Behind the Events
Matthew has always had a passion for putting on events, from a young age he loved to put on plays and even volunteered to host his 6th grade graduation. Since then Matthew has perfected the ability to pull off truly amazing events.
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Commercial Cannabis Regulations Approved for the New Year
On November 28, 2017, the Santa Cruz City Council adopted Cannabis Regulations to allow for commercial cannabis uses.
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Midtown Optometry has an eye for community
Craig Fellers has owned Midtown Optometry for nearly three years, and he has built his practice on pillars of customer service, community, and excellent eye care.