A Partner in City Government:


Promoting Citywide Economic Growth

We are your go-to place to get answers to questions about a wide variety of business development needs, big, complex infrastructure projects, City-owned property management, housing projects, and support for fun arts and cultural events.

We’re also the department that leads economic recovery following natural disasters and economic downturns. Think of us as a human connection where you can get reliable information about everything that we do to promote economic growth.

About Choose Santa Cruz

Choose Santa Cruz is the flagship program of Santa Cruz Economic Development (SCED). A department of the City of Santa Cruz, we promote economic vitality and growth citywide in four interconnected areas.

We are your go-to resource for business growth and creation within the City of Santa Cruz

We guide complex multi-year City projects that drive and underpin our economy

We shepherd multi-family mixed income housing projects from idea to move-in

We support the arts & cultural events that make Santa Cruz a great place to live, work, & visit