Economic Pillar:

Business Development

Our Focus

Promote Businesses Growth

We can help you with growth financing and incentives, beautification, finding locations, and more.

Support Business Creation

We can help you plan & launch, connect with business consultants, and navigate City bureaucracy.

Convene Business Leaders

As a partner within the City, we can connect you to the collaborative local business ecosystem.


We work with formal & informal business associations, local business leaders, promoters of Santa Cruz business growth, City Council, and the City Manager’s office to promote business vitality across the city from Downtown, to Harvey West, the River Street Corridor, Midtown/Eastside, Seabright, and the Westside.

We see every aspect of business and economic development as an interconnected whole and provide resources aimed at creating a sustainable business environment that promotes entrepreneurship and growth.

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About Choose Santa Cruz

Choose Santa Cruz is the flagship program of Santa Cruz Economic Development (SCED). A department of the City of Santa Cruz, we promote economic vitality and growth citywide in four interconnected areas.

We are your go-to resource for business growth and creation within the City of Santa Cruz

We guide complex multi-year City projects that drive and underpin our economy

We shepherd multi-family mixed income housing projects from idea to move-in

We support the arts & cultural events that make Santa Cruz a great place to live, work, & visit