Business Development:


Your Business Roadmap

Let's make your business a reality with these four basic steps for any business. Your Economic Development Office and the entire City team are here to support you at every step of the way.

Coming Soon

Pop-Up Business

Coming Soon



Don't just take our word for it - we have the numbers to back up our story too. Head over to our data page to learn more.


Households (Census, 2017)


Square Miles


Median Household Income (Census, 2017)


We work with some incredible organizations to help Santa Cruz flourish. Contact us for more information on any of our partners.

About Choose Santa Cruz

Choose Santa Cruz is the flagship program of Santa Cruz Economic Development (SCED). A department of the City of Santa Cruz, we promote economic vitality and growth citywide in four interconnected areas.

We are your go-to resource for business growth and creation within the City of Santa Cruz

We guide complex multi-year City projects that drive and underpin our economy

We shepherd multi-family mixed income housing projects from idea to move-in

We support the arts & cultural events that make Santa Cruz a great place to live, work, & visit