Storefront Beautification Grants

Copy Of Copy Of Storefront Beautification Postcard 1

The City of Santa Cruz Economic Development Department provides funding to help local business and property owners spruce up their storefronts and improve the appearance of the city's retail districts.


Facade Improvement Program:

Provides up to $15,000 towards external facade improvement only. Awardees can receive a whole grant of $10,000, and up to $5,000 that must be matched 1-1. Grants can be applied to projects involving a combination of design, painting, lighting, awnings, anti-graffiti window coating, limited exterior structure, limited landscaping, permitting, and signage.

More details apply, learn more.

Commercial Signage Program:

Provides up to $5,000 that must be matched 1-1 towards the addition or improvement of commercial signage only. Grants can be applied to signage projects involving design, purchase, permitting, and installation, painting of commercial facade where signage is painted on to the side(s) of a building, and awnings (if business name/logo are included).

More details apply, learn more.

Cafe Brasil After

Applications accepted on a rolling basis.

These grants can allow business owners to attract customers to their business, build their brand identity, increase visibility, improve the pedestrian experience, remove barriers to accessibility, and become compliant with local codes.


For more info, email Rebecca Unitt, [email protected], or call (831) 420-5157.