Our Vision

There is no place like Santa Cruz and we work hard to keep it that way. A department of the City of Santa Cruz, we promote economic vitality and growth citywide in four interconnected areas of economic stability and growth. In collaboration with other City departments, we advocate for the City of Santa Cruz among the community and the rest of the world, letting people know that Santa Cruz is an attractive, profitable, and economically healthy city in which to live, work, play, and run a business.

Choose Santa Cruz is the flagship program of Santa Cruz Economic Development (SCED). We focus on four pillars of economic activity because of their profound effects on the local economy, community, and enhanced quality of life. We are a small and friendly team that prides itself on transparency along with swift, accurate, and thorough communication. We’re a human connection where you can get reliable information about everything that we do. Seriously, we’re here to help.

Our Values

Provide High-Quality Service

Find and Implement Solutions

Create Equity and Inclusivity


There’s a lot going on in Santa Cruz. Each experience is more interesting and unique than the last.

Coffee Zombie Collective
New Tech Meetup-5D3 3326
Event SC-5D3 2477
New Tech Meetup-5D3 3341

We get a lot done in our little green house

We’re here to help businesses launch, grow and prosper. It all starts when you get in touch.

Get In Touch Photo

Office Hours

Mon - Fri: 9am-5pm, lunch: 12pm-1pm