Investing in our economic future

At the Economic Development Office our main job is to increase and support viable, sustainable, and innovative economic activities throughout the City of Santa Cruz, to expand our tax revenue, and to solidify Santa Cruz as an attractive, profitable, and healthy city to conduct business.

We get this done through ongoing infrastructure projects that provide real value to the community and provide a strong foundation for future economic growth.

Infrastructure and Property Development & Management

Wharf Master Plan

Implementation of the Wharf Master Plan will allow the century old Wharf to respond to the shifting marketplace and broader community objectives.

Infrastructure and Property Development & Management


Tourism is a major economic engine in Santa Cruz, and being able to easily navigate is critical to a positive visitor experience. In 2010 the City launched a wayfinding effort to evaluate and improve upon the experience of navigating around Santa Cruz.

Infrastructure and Property Development & Management

Kaiser Permanente Arena

In 2012, the Kaiser Permanente Arena was developed as a public-private partnership between the City of Santa Cruz, the Santa Cruz Seaside Company, and the NBA team, the Golden State Warriors.

Infrastructure and Property Development & Management

Pacific Station North & South

Economic Development is working to bring forward two 100% affordable housing projects on parcels on and adjacent to Metro Pacific Station downtown.

Arts & Culture Development

Abbott Square

Abbott Square, the outdoor plaza adjacent to the Santa Cruz Museum of Art & History (MAH) is the focus of a project to create an inviting and interactive space where families and friends can enjoy art installations, an outdoor lounge atmosphere, and a community gathering place.

Arts & Culture Development

Tannery Arts Center

The Tannery Arts Center campus is a testament to the importance of art and our view of the pivotal role culture plays in sustaining our community.

Infrastructure and Property Development & Management

National Marine Sanctuary Exploration Center

​Through an innovative partnership between Federal agencies and local government, the City of Santa Cruz and the Monterey Bay National Marine Sanctuary collaborated to build this exciting facility.

Infrastructure and Property Development & Management Resources

Upcoming Significant Downtown Projects

Stay up-to-date on significant development projects as they move from initial stages to construction.