Journal | Santa Cruz Economic Development

In Depth:

Four Pillars of Economic Development in the City of Santa Cruz

Santa Cruz Economic Development four pillar strategy to support the City of Santa Cruz.

03/11/25 Business

Financing Options for Small Businesses

Small business is the lifeblood of the City of Santa Cruz. Her, we highlight a list of options for business owners in the City to take the guess work out of funding your business.

02/24/25 Business, Creative, Arts

Inside Santa Cruz Guitar Company

Tucked away in an inconspicuous building in Harvey West is a workshop that crafts some of the world’s finest acoustic guitars. Read more about Santa Cruz Guitar Company here.

02/10/25 Culture

5 Ways to Celebrate Valentine's Day

Whether you plan to spend February 14th with your partner, your friends, or your family, there is a Valentine's event in Santa Cruz just for you!

12/17/24 Business, Housing, Arts, Infrastructure

By the Numbers: 2024 Economic Development and Housing Milestones

In this By the Numbers, we highlight milestone wins for this year which merely scratch the surface of the work that our team is doing on a day-to-day basis.

11/25/24 Business

Your Guide to Small Business Saturday 2024

Small business is the heart of the City of Santa Cruz. Show your support by shopping small this Saturday!

08/01/24 Housing

2024 Affordable Housing Month Recap

May is Affordable Housing Month. This year, we celebrated with many events including the groundbreaking of Pacific Station North.

07/02/24 Lifestyle, Culture, Tourism

4 Outdoor Spaces to Explore in Santa Cruz

In 12 square miles, the City of Santa Cruz boasts 50 parks and open spaces, 4 City-maintained beaches, and a small craft harbor for you to enjoy.

05/01/24 Housing

City of Santa Cruz Prohousing Designation

The City of Santa Cruz officially received a Prohousing Designation Award on August 4, 2023, from the California Department of Housing and Community Development Department (HCD).

04/02/24 Arts

“Pacific Dream” to be Unveiled this Summer on New Beach Street Bathrooms

As part of the Beach Street restroom renovations, a new three panel glass tile mural created by Santa Cruz local Taylor Reinhold will be unveiled this summer.

03/21/24 Housing

Habitat for Humanity Women Build

For the second year, the Economic Development and Housing Team got to volunteer during Habitat for Humanity Monterey Bay's Women Build.

02/15/24 Business

Business Spotlight: Terra & Self

Terra & Self first came to life in 2020 when founder Kenne Johnson began selling her self-formulated skincare products primarily online. Now a brick and mortar location, learn more about her journey here.

02/12/24 Business, Retail, Housing, Infrastructure

Economic Development Strategy Update

The City of Santa Cruz Economic Development Strategy was adopted in 2021. Since then, much progress has been made as detailed here.

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