Shop Santa Cruz This Holiday Season

November 16, 2021

Supporting Santa Cruz continues to be more important than ever.

Local Santa Cruz businesses are still feeling the impacts from COVID-19 and your support this holiday season will play a critical role in keeping the doors to your favorite shops and restaurants open. For the sake of local jobs, local tax revenue that funds important services and to help the local economy thrive, community support will be key.


We can each make a big difference simply by making the choice to shop local. When it comes time to buy gifts, shop early and often at your favorite local Santa Cruz businesses. With a variety of stores, restaurants and other businesses to choose from, you are sure to find a gift for everyone on your list.


When you spend your money in Santa Cruz, you are keeping your neighbors’ businesses open, supporting local employees and our small town’s resilience, all while helping Santa Cruz survive and thrive during these challenging times. It feels good to shop local.

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Local businesses in our community offer safe environments with Santa Cruz County Public Health guidelines in place. You can make purchases in-store, online and even through curbside at many locations. If it’s been a while since you’ve visited one of your favorite local businesses, check out their website or give them a call - they would love to hear from you!

Need a place to start? Check out these resources featuring local Santa Cruz businesses:


Don’t know what to gift? You can show your love for Santa Cruz with Downtown Dollars and give it all including retail, dining, movies, salons and so much more. Downtown Dollars can be purchased at Bookshop Santa Cruz, the Downtown Information Kiosk or Pacific Cookie Company all season long.


Shop Santa Cruz is a project of the City of Santa Cruz Economic Development Department, in partnership with the Downtown Association of Santa Cruz. Originally launched in 2020, Shop Santa Cruz promotes the importance of supporting local businesses during the holiday season and beyond. Make a Difference. Shop Local.

Business offering Specials on Black Friday/ Small Business Saturdays (SBS)

  • Botanic and Luxe
    • Black Friday: 20% off the entire purchase
    • SBS: 20% off the entire purchase
  • Cosmo Chic
    • Black Friday: 20% off the entire purchase
    • SBS: 20% off the entire purchase
  • Cruzio Internet
    • Black Friday/SBS: Get $10 off your monthly bill with Buddy Bucks! Current customers enjoy $10 off when you recommend us to a friend. Each time a new customer gives us your email address, account number, or full name when they sign up you'll get credit to your account.
  • Current eBikes
    • SBS: Special lower prices on several selected electric bikes.
  • Cycle Imagery
    • Black Friday: 10% off all e-bikes in stock including Fuell fluid e-bike, Fantic mountain e-bike, Blix, and Intense Tazer mountain bikes.
    • SBS: 10% off all e-bikes in stock including Fuell fluid e-bike, Fantic mountain e-bike, Blix, and Intense Tazer MX Pro e-bike, and 20% off all e-bike accessories and clothing
  • Haley Brown
    • SBS: Offering 20% off everything in the shop with the code TINY
  • Illuminée
    • Holiday Offerings:
      • 25% off Foscarini collection Nov 16-30
      • 15% off Nelson Bubble Lamps Nov 5–30
      • 10% off Ethnicraft Nov 25-Dec 2
      • 15% off Fermob Nov 22-Dec 1
      • Select styles by Flos 30% off Nov 19-30
      • 15% off Louis Poulsen Nov 19-Dec 9
      • 20% off Hubbardton Forge Nov 22-30
      • Modern Forms 20% off Nov 18-Dec 7
      • WAC Lighting 20% off Nov 18-Dec 7th
      • 15% off Pablo Nov 24-dec 5
    • SBS: 15% off all in-store items (some exclusions apply)
  • Mermaid Memories Santa Cruz
    • Black Friday: $15 off of Gift Certificates through 11/30
    • SBS: $15 off of Gift Certificates through 11/30
  • Pepper Place Design
    • Black Friday/SBS: 30% off your order (clothing, handcrafted leather bags, jewelry, accessories) Thursday 11/25 - Monday 11/29 + free local delivery in the Santa Cruz area. No code is needed, discount is automatically applied.
  • Santa Cruz Hemp Clothing/Dash Hemp
    • Black Friday/SBS: Free Hemp Oil Lip Balms and an additional 10% off the already discounted prices at the Dash Hemp Clothing outlet store at The Old Sashmill, Bldg 47, off River Street.
  • Santa Cruz Museum of Natural History
    • SBS:
      • 10% off for the public
      • 15% for Museum Members
      • 20% off for Club Level Members
  • Savvy Solutions
    • Black Friday/ SBS: $100 Off Any Professional Organizing Package!, *Limit ONE per Customer | Discounts Cannot Be Combined

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