The overarching goal of Wayfinding, as detailed in the 2011 Wayfinding Report, is to implement a functional and integrated system which markets Santa Cruz and communicates that the City is unique, friendly and organized through helping visitors more easily find their way to intended and discovered locations. A high priority will be placed on designing a sustainable and successful system that meets all of the project goals while still remaining within budget.

The City seeks the delivery of a city-wide Wayfinding plan and specifications that is both functional as well as reflective of the unique Santa Cruz brand. The selected respondent will develop signage design and fabrication specifications for a city-wide wayfinding system based on the strategy laid forth in the Report. Consultant will develop a scope of work based on Wayfinding components laid out in Section 2.4 – 2.6 of the Wayfinding RFP.

Proposals are due Friday August 19th, 2016 by 4:00pm PST. 

Please see the  RFP for Wayfinding Project Design Services, dated July, 2016, which may also be downloaded from the City website. 

For additional information or assistance contact Amanda Rotella, Economic Development Coordinator at email or 831-420-5316. 

The deadline for submitting questions is August 15th, 2016. See RFP Section 1.5 Questions and RFP Addenda.